Dare to be different

Dare to be different

Today on the pod, I’ve got a bite-sized Plot Twist episode featuring Tara Stiles, founder of Stråla Yoga, who’s got an inspiring story of starting a yoga movement.
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Most yoga classes in New York were $25, and Tara felt a pull to create donation-based offering.
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Without a budget or studio, she sewed a flag that read “Free Yoga in the Park” and started teaching in Central Park. As her classes grew, so did her vision for a yoga community that welcomed anyone—no rules, no exclusivity.
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Eventually, Tara and her husband turned their living room into Stråla Yoga’s first studio, and with a down-to-earth vibe, they built a space where people could finally feel free to be themselves.
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In the years that followed, Tara’s fresh approach to yoga sparked a movement that reshaped how people think about wellness and community.

Here’s Tara’s Plot Twist:

1:01 - How to build a movement with minimal resources

6:08 - Why you should consider charging for your passion project

9:12 - How to run a business with your partner

10:45 - How real-life connections fuel authentic growth

14:32 - How to make wellness accessible to all

17:16 - Why dare to be different

To hear how the rest of her story unfolded after this plot twist, click here.

Or you can start from the beginning of my original episode with Tara here.

Enjoy!

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